Maruti Suzuki launches new Swift at starting price of Rs 6.49 lakh, 14% more fuel efficient

(Photo:TwitterMaruti Suzuki Arena)

New Delhi: The country's largest carmaker Maruti Suzuki on Thursday launched the new Swift, the fourth generation premium hatchback, with a starting price of Rs 6.49 lakh (ex-showroom).

The top-end variant of the car would cost Rs 9.64 lakh (ex-showroom).

Unveiling the new car here on Thursday, the car company claimed that the fourth generation Swift is the most fuel-efficient hatchback in its segment, with efficiency of up to 25.75 km per litre.

The company announced that the new Swift can be owned through Maruti Suzuki Subscribe also at an all-inclusive monthly subscription fee starting from Rs 17,436.

The new Swift is powered by the Z-Series 1.2 L engine.

Speaking at the launch event, Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India said, "The all-new Z-Series engine is a futuristic powertrain that brings about a new dimension of performance and sustainability, making it the most efficient hatchback in its segment.

We are committed to meet and exceed our customers’ aspirations and will continue to steer the transformation of the Indian automobile industry by introducing advanced technologies for delivering superior performance.”

Added Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, "With the introduction of the Epic New Swift, we are building on the rich legacy and raising the benchmark. The revolutionary Z-Series engine offers the best of both the worlds by combining performance with higher fuel-efficiency and lower emissions.

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Swifting is so much more than driving. It's a feeling of love and community that you share with other Swifters. #MarutiSuzukiArena #EpicNewSwift #Swifting #TimeToGoSwifting pic.twitter.com/CuXDfcvXe6

— Maruti Suzuki Arena (@MSArenaOfficial) May 9, 2024 >

Armed with a host of safety features such as 6 airbags, 3-point seatbelts for all seats, ESP, ABS with EBD, Hill Hold Assist, the Epic New Swift underscores our commitment to constantly offer enhanced occupant safety. These, in addition to a feature-rich cabin, make the Epic New Swift the most compelling driver-oriented product in its segment.”