New Delhi: Bollywood millennium star Amitabh Bachchan is the most recognised celebrity in the country with a very high All India Rank, according to a survey.
“Mr Bachchan leads among the likes of MS Dhoni, Virat Kohli, Akshay Kumar, Shah Rukh Khan, Salman Khan, and other favourites who are younger than him and perhaps more active in their respective fields,” the Hansa Research’s Brand Endorser Report said on Monday.
Brand Endorser brought out a comprehensive report after an intensive research conducted across 36 Indian cities.
“As per the syndicated study, Mr Bachchan is the most recognized celebrity in the country with the highest-ever recognition score of 92 per cent. He is perceived to be a global personality, self-made, relatable, influencer, fit and energetic, sophisticated and trustworthy. These factors make him a compelling brand ambassador for a range of products,” it said.
Commenting on the significance of the report, Praveen Nijhara, Chief Executive Officer - Hansa Research, said, “Our study Brand Endorser is a holistic and comprehensive assessment of the value that an endorser brings to a brand. The study aids marketers to take informed decisions and improve the overall return of investment (ROI) in celebrity engagement.”
The celebrities are ranked as per the Brand Endorser (BE) Score results. They are tracked on various metrics like likability, social media influence, perception, marketing potential, recognition etc which make up their final BE Score.
“While Mr Bachchan has scored really high in the All India Rank BE Score, he ranks third in the West and North Zone, ninth in the South Zone and 11th in the East Zone. The ‘Shahenshah of Bollywood’, as he is fondly called, has a strong presence and mark in the states of Uttar Pradesh, Rajasthan, Punjab, Maharashtra and Gujarat,” the report said.
At the age of 79, Big B is one of the most ubiquitous personality endorsing various brands, providing voice overs with his trademark baritone, acting in diverse Indian films and Hollywood and hosting one of the longest running game shows on Indian Television.
On the film front, he will be next seen in ‘Brahmastra’, ‘GoodBye’, ‘Uunchai’, and ‘Project K’. (UNI)
