Mumbai: The carefree attitude of Aditya Chopra's movie 'Befikre’ that comes out in the film’s trailer has peaked the curiosity of cine-lovers with the trailer garnering 10 million views in just 24 hours of its release, officials at Yashraj films said.
YRF officials said the free spirited attitude that characterizes the film, featuring Ranveer Singh and Vaani Kapoor in lead roles, has very successfully translated with its trailer! Which is why, it has piqued curiosity and made sufficient impact to break all online records for any Hindi film with 10 million views in just 24 hours! This magical number of 10 million is especially significant, considering that the trailer was launched at an odd hour of midnight India time. YRF officials said that #BefikreIndia was a trending topic in India for more than 13 hours on Twitter.
Apart from India, the trailer also trended in Paris, Australia, Germany etc.What is unique about the trailer, that was launched at Eiffel tower on Monday night, is that it has been released with subtitles available in the five foreign languages –Arabic, /French, /German,/ Spanish and English. Further, the text translation of the trailer is available in 11 foreign/ regional languages:Arabic/French/German/Spanish/Hindi/Marathi/Punjabi/Gujarati/Bengali/Tamil/Telugu).‘Befikre’ marks the return of Aditya Chopta in direction after a long gap since ‘Rab Ne Bana Di Jodi’. (UNI)
