Kolkata: Instagram today announced the extension of the testing of Reels, a new video format, to India.Your Bong Guy and Mimi Chakraborty have become two of the earlier people in India, from Kolkata, to post on this format.
Reels offers a new way to create and share short videos on Instagram and aimed at redefining the future of entertainment on the platform.With over a billion people globally, Instagram is used by people to express themselves, across its many surfaces" Feed, Stories, IGTV and Live.
With Reels, people can express themselves while entertaining others, whether that's by trying out by a fun new dance or spreading the message on something they care about. People can record and edit 15-second multi-clip videos with audio, effects, and new creative tools on Reels, share it with their followers on Feed, and, if they have a publicaccount, make them available to the wider Instagram community through a new space in Explore.
Sharing to Reels in Explore means they may appear there and be visible to a larger audience, especially as more than 50 pc of accounts on Instagram globally visitExplore every month. Reels in Explore showcases an entertaining selection of reels made by public accounts on Instagram, which may inspire people to create their next reel.
Ajit Mohan, Vice President and Managing Director, Facebook India, said, "One of the key pillars of our Facebook India strategy is unleashing expression for the country. With the rise in video consumption across the country, and videos making up for over a third of posts on the platform in India, Instagram has a big role to play. People across the big and small cities of India come to Instagram to express themselves safely, and also be entertained.
Reels gives people the ability to create short form content, with new video editing tools, and be a creator on a global stage."Your Bong Guy, being one of the early users of Reels, shared his experience "I was excited to be amongst the first few in Kolkata to try out Instagram Reels. I always shared a lot of my content on Instagram, and now it seems I can make and share a lot more entertaining short form Bengali content on the platform. This will be fun."
The feature was rolled out in India earlier this week, and has already been used by popular public figures and creators such as Mimi Chakraborty, Jeet, Nusrat Jahan Your Bong Guy, Indrani Biswas aka Wondermunna, RJ Praveen, Kirti Bhoutika, Sandy Saha, Ritabhari Chakraborty, Rupam Islam, Priyanka Sarkar, KoelMullick, Rituparna Sengupta, Abir, Tridha Choudhuryamongst others.(UNI)
