Chennai: Global sportswear firm ADIDAS has roped in Bollywood actor Deepika Padukone to endorse its brand.
A company release said Deepika will work closely with adidas on their common commitment towards fitness; both physical and emotional.
Sport being an integral part of her life, Padukone embodies strength and resilience like no other while also encouraging millions around the globe.
Together they will create a powerful synergy as the two share similar values, the release said.
Taking forward the brand’s attitude of ‘Impossible is Nothing’, the partnership will be a testament towards breaking barriers and limitless possibilities, inspiring both current as well as future generations.
With Deepika Padukone joining adidas' powerful roster of women athletes and partners around the globe, adidas strengthens its focus on democratizing and diversifying sport for women through inspiring personalities.
“Being an athlete sport has played a tremendous role in shaping my personality and helping me become the person I am today. It has taught me values that no other life experience could have. Today, fitness, both physical and emotional, are an integral part of my lifestyle" she said.
"I am absolutely honored and delighted to be partnering with one of the world’s most iconic brands, adidas.” Deepika Padukone said. (UNI)
