Mumbai: Bollywood actress Dia Mirza recently attended an event to spread awareness about using eco-friendly Ganesha idols. This was organized by one of the largest radio networks in the country BIG FM.
For the 12th year in a row, BIG FM has brought to light the importance of celebrating festivities in an eco-friendly way through Ramky’s BIG Green Ganesha.
‘BIG Green Ganesha’ is a heartfelt initiative that promotes the use of eco-friendly Ganesh idols & its celebration with minimum environmental damage. RJ Rani, the face of Ramky’s BIG Green Ganesha initiative hosted the event, which was graced by the serene Bollywood actress Dia Mirza, Mr. Sujiv Nair from Ramky Enviro Engineers Ltd and Mr. Ram Kharpuriya Director - Greenland Farms.
15 lucky contest-winning listeners were felicitated with a Tree Ganesha by the environmentally conscious Dia Mirza, at the BIG FM office.
To spread awareness of using eco-friendly Ganesh idols, a two-week-long contest was held and it resulted in widespread response from listeners across Mumbai.
Lending her support to the cause in Mumbai was Bollywood actress Dia Mirza, known to have been the face of many pivotal environmental campaigns across India and has worked towards the conservation of wildlife.
Showing off her mud-laden hands, the beautiful Bollywood diva, Dia Mirza said, “I am very happy to be here. Moreover, I’m extremely grateful to BIG FM for this campaign that has been raising awareness over the last 12 years. They have been one of the pioneers at spreading awareness towards an eco friendlier approach towards festivities. For the past few years, I have been associating with beach clean ups post the Ganpati Visarjan and it’s very disheartening to see the remains of the idols washed back ashore. Three years ago, Dattadri and I made one of these tree Ganeshas together and it was a beautiful feeling. The happiness you feel while doing something for the better good just elates you to a whole new level. I urge more people to opt for eco friendlier methods, for not just their Ganpati celebrations, but in their day-to-day activities as well.”
