Mumbai: The Entertainer’s Cricket League, a first of its kind content creator-based cricketing league was launched in Mumbai on Tuesday.
The league was launched at a press conference attended by Abhishek Malhan, Sonu Sharma, Elvish Yadav, Harsh Beniwal, Munawar Faruqui, Anurag Dwivedi. The franchise-based league featuring six teams -- Bangalore, Delhi, Haryana, Punjab, Mumbai and Lucknow -- will be played in August and September.
“Content creators are the most relatable and loved entertainment personalities on social media and in popular culture today. Their fanbase has achieved cult status. Getting all the such creators together under one platform to launch the Entertainer’s Cricket League, was only natural," said Anil Kumar, founder, Entertainer’s Cricket League.
"The ECL is the perfect match between two things that India loves most, cricket and its content creators and to create an offline community for the creators,” he added.
The creators will each lead one of the six franchises with each team picking from a pool of 250 popular content creators. Of which 96 creators will make the final cut.
These will include popular content creators across multiple industries such as technology, finance, infotainment, education, motivation & self-help, entertainment including vloggers, gaming, fashion and lifestyle from India.
“We, as content creators, have always connected with our fans through screens, but this league gives us the opportunity to engage with them in person while playing the sport we all love,” said Abhishek Malhan, Captain, Team Bangalore.
“The Entertainer’s Cricket League is not just a tournament; it's a celebration of our community. We’re bringing together entertainment, sports, and our incredible fanbase for an event that promises excitement and fun,” said Sonu Sharma, Captain, Team Delhi.
“This league is a dream come true for many of us. Cricket has always been close to our hearts, and combining it with our passion for content creation is a fantastic opportunity,” said Elvish Yadav, Captain, Team Haryana.
“ECL is a groundbreaking idea, and I’m thrilled to be a part of it. It’s going to be an incredible mix of cricket and entertainment, and I’m looking forward to the competition,” said Harsh Beniwal, Captain, Team Punjab.
“This league will showcase the versatility and talent of content creators in a way never seen before. We’re ready to give our best and entertain our fans like never before.” said Munawar Faruqui, Captain, Team Mumbai.
“The Entertainer’s Cricket League is an innovative concept that bridges the gap between sports and digital entertainment,” said Anurag Dwivedi, Captain, Team Lucknow.
ECL is also expected to garner over 100 crore viewers in the first season alone since the total followers of the content creator exceeds this number.
