Mumbai: Goldmedal Electricals, a leading home-grown fast moving electrical goods (FMEG) company has entered into a brand association with the inspirational sports drama, ‘Toofaan’.
Presented by Amazon Prime Video in association with Excel Entertainment and ROMP Pictures, Toofaan is an inspiring sports drama produced by Ritesh Sidhwani, Rakeysh Omprakash Mehra and Farhan Akhtar. The film’s high-octane trailer takes us through the journey of a local goon, Ajju Bhai becoming a professional boxer, Aziz Ali. Toofaan is a tale of hope, faith and inner strength fuelled by passion and perseverance. The film premiered on Amazon Prime Video today across 240 countries and territories.
Goldmedal's rationale behind associating with Toofaan is in line with its passion of making innovative, world-class products that create amazing lifestyles. The main protagonist in the movie perseveres against all odds to follow his passion and thus achieve his goals – it’s the story of an amazing turnaround against insurmountable challenges.
Goldmedal is a brand that is passionate about the quality of products it manufactures. Whether it is modular switches or home automation products, LEDS, fans, or wires and cables, Goldmedal products are designed to make the life of its consumers significantly better through these high-quality products. The story of Toofaan encapsulates this inspiring vision to be passionate about one’s belief and to make the amazing happen.
Commenting on the partnership, Mr. Kishan Jain, Director, Goldmedal Electricals said, “We are extremely excited to celebrate our association with ‘Toofaan’. It gives us tremendous pleasure to be part of a movie directed by Rakeysh Omprakash Mehra, who has been an amazing storyteller over the years, along with Farhan Akhtar, who has been part of so many inspiring films and is tremendously popular among people from all walks of life. We at Goldmedal hope to associate with similar films that combine entertainment with the values that we believe in.”
Vishal Ramchandani, Head of Business and Marketing at Excel Entertainment shared his thoughts on the association, “Toofaan is a story that will provoke and inspire everyone to make the right choice and fight against all odds. We are thrilled to be associating with a leading brand like Goldmedal on this one!”
Goldmedal Electricals is hopeful that such associations with leading Bollywood movies will help the brand enhance its brand visibility among its pan India consumer base and also act as a catalyst to continue exploring more such associations in the future. (UNI)