Jackie Shroff files case in Delhi High Court against unauthorised use of 'Bhidu'

Veteran actor Jackie Shroff has moved to Delhi High Court seeking protection of his personality and publicity rights. A suit has been filed against various entities using his name, photographs, voice and word 'Bhidu' without his consent.

As reported by Bar and Bench, Jackie had filed a lawsuit against several entities for unauthorized use of his name, photographs, voice, and his nickname, 'Bhidu,' without his consent. The case has been scheduled for a hearing on Wednesday, May 15.

His counsels told the court that in some instances, offensive memes have been made using his images and that his voice has been misused for similar purposes as well.

The Court was informed that in certain cases, pornographic material is being created using Shroff 's persona."

Anil Kapoor and Amitabh Bachchan had also sought legal recourse to safeguard their personality rights in the past.