Mumbai: Post success of the ICC Men’s Cricket World Cup 2023 campaign, Disney+ Hotstar has once again joined hands with Bollywood actor Kartik Aaryan as he becomes the face for its latest campaign, 'Free For All, Har Match Har Ball'.
The recently released ad film for the campaign highlights Disney+ Hotstar’s ‘Free on mobile’ offering for the tournament which allows all the cricket fans across the country to access all the cricketing action.
Kartik’s love for cricket is known to all and he is extremely passionate about the sport.
The vibrant ad film begins with a shot of the hustling and bustling railway station platform and Kartik Aaryan in a Team India jersey making an announcement.
In the ad, Kartik is seen rallying cricket fans from all nooks and corners, in his signature style, dancing and celebrating to a ‘Free for all’ jingle as he declares that users can watch ‘Har Match Har Ball’ of upcoming ICC Men’s T20 World Cup for free on the Disney+ Hotstar mobile app.
Conceptualised by the Disney+ Hotstar team and directed by Vijay Maurya, the film depicts excitement of the game with its catchy jingle and its prominence in the lives of Indians as they come together to revel and cheer for Team India.
Irfan Pathan and Sanjay Manjrekar are also seen playing cameos in the ad.
Commenting on ad film, Kartik said, "Cricket is not just a sport for me; it is a lifelong passion. I lived and breathed every moment of the ICC Men’s Cricket World Cup 2023 and look forward to watching Team India excel in upcoming ICC Men’s T20 World Cup 2024. Super thrilled to collaborate with Disney+ Hotstar again, ensuring that the cricket fans know that they can enjoy the tournament for free on mobile."
The first match will be played between the United States of America (USA) and Canada on June two at 0600 hours IST.
The ninth edition of the tournament will be hosted by West Indies and the USA, with the event featuring 20 teams competing across 55 games for the right to be crowned ICC Men’s T20 World Cup 2024 champions.
