New Delhi: In a unique promotion for Yashraj Film's forthcoming comedy venture 'Bank Chor', lead actor of the film Riteish Deshmukh turned 'Chindi Chor' and was caught stealing a bunch of items at Dadar’s famous Sahakari Bhandaar.Riteish was caught stealing, among other things, a watermelon, a bottle of juice, a packet of noodles, and even a customer’s mobile phone at the supermarket.
Unfortunately, in character as Champak, the incompetent chor, he’s actually managed to get caught on camera! Officials at Yashraj films said the wacky promotional campaign tactic of 'Bank Chor' is one of the maddest marketing campaigns, Bollywood has ever seen.As part of a series of prank dares titled ‘Impractical Bank Chors', ex-MTV VJ Jose Covaco dared Riteish to pull off a bunch of impractical choris on unsuspecting customers to evoke reactions on camera.
The results were hilarious to say the least! Even Riteish got to take revenge on Jose when he asked him to do pranks that were even more bizarre.In one such gag, Jose, along with Rhea Chakraborty, had to pretend to be a couple going through a break-up, and fight in front of other customers.
In between all this, the customers of the supermarket were also left bewildered when they saw two men, one in a haathi mask (Gulab) and one in a ghoda mask (Genda), roaming around casually near them, taking selfies and doing other inane things.
Talking about the pranks, Riteish Deshmukh said,'I have gone to many lengths to promote Bank Chor but I didn’t think that the team will make me do actual chindi choris! My character Champak would never have been able to pull it off but as Riteish, I pulled it off without being recognized.Although that part made me feel like an actual Bank Chor.” Touted as India’s stupidest comic thriller, 'Bank Chor', directed by Bumpy and produced by Ashish Patil, features Riteish Deshmukh, Vivek Oberoi, Rhea Chakraborty and Sahil Vaid in key roles .The movie will hit the theatres on June 16. (UNI)
