Mumbai: Bollywood actor Siddhant Chaturvedi has once again demonstrated his multifaceted artistry by lending his voice to an exhilarating rap anthem for a leading international sportswear and footwear brand.
Serving as the face of the brand's latest campaign, Siddhant not only headlines the visually charged TVC but also voices and performs an electrifying rap track that forms the film's sonic backbone.
In the newly-launched TV commercial, the actor is seen embodying athleticism and urban flair, whether lifting weights, playing football or striking a pose for a fashion editorial.
This isn't his first singing stint, previously he had lent his voice to projects like 'Kho Gaye Hum Kahan' and the cult hit 'Gully Boy'. His recent collaboration is with a luxury luggage label, where he reinforced his duality as a visual and vocal powerhouse.
On the cinematic front, Siddhant will next be seen in Shazia Iqbal's 'Dhadak 2' and Vikas Bahl's forthcoming comedy 'Dil Ka Darwaza Khol Na Darling'. Buzz also surrounds a potential collaboration with auteur Sanjay Leela Bhansali, which will add another dimension to his ever-evolving artistic journey.