New Delhi: In a yet another first for Yashraj Films (YRF), the studio will become the only one in the world to release a film theatrically simultaneously in 16D besides Virtual Reality and Augmented Reality formats, where the viewer will also be a part of the film, instead of just watching it.
Being produced by Y-Films, the youth wing of YRF, 'Bank Chor', starring Riteish Deshmukh, Vivek Anand Oberoi and Rhea Chakraborty, will hit the cinema screens worldwide on June 16. 'Bank Chor' is a story of three idiots trying to rob a bank... and how they pick the worst day possible to do it. Releasing 'Bank Chor' theatrically simultaneously in 16D besides Virtual Reality and Augmented Reality formats, is yet another first for YRF which has, in the past, been the first to release a film in IMAX with ATMOS sound.
The movie has been designed with the next level of technology and immersive experiences where 16D helps activate all senses for a viewer in terms of touch, sight, hearing, smell, taste and also thought, imagination & feeling. In essence, the film will make the viewer a part of the bank as one of the hostages when the heist is taking place.
Officials at the YRF said all the partner multiplex and exhibition chains are overhauling their screening systems to accommodate the film accordingly, as the film is scheduled to change the entire film viewing experience forever. They are also keeping medical staff on stand-by, as the experience could get too overwhelming for most audiences, who typically use just five senses.
Speaking on the same, Riteish said, "I’m thrilled to be a part of this first ever technological innovation in the Indian Film Industry. 3D is so last season, when you have 16D! I’m certain Bank-Chor will steal a lot of hearts but since you can’t take chances, I’m also keeping a 16-day fast and chanting Om Y-Films O Namah 16 times a day… am told it really works!" On the film’s release in 16D format, actor Vivek said, "This is ground-breaking stuff and the first time I experienced it, it really rocked my world.
The Bank-Chor gang is going to more than just tickle all your senses with this m-e-n-t-a-l experience. We also consulted famed numerologist from Chinchpokli, Baba Champak Chandrakant Chiplunkar, who advised us on 16th June being the right release date… now there’s no stopping us!" Bank Chor is a fun comic thriller directed by Bumpy and produced by Ashish Patil. It features music by Shri Sriram, Superbia (Gourov Dasgupta, Roshin Balu and Shaan), Kailash Kher, Rochak Kohli, Baba Sehgal and Shameer Tandon. (UNI)
