Amazon does it again, Hanuman on legs

New Delhi: Upset Hindus are seeking apology and urging online retailer Amazon.com for the immediate withdrawal of leggings carrying images of Hindu deity Lord Hanuman; calling it highly inappropriate.“Hanuman the Great” Women’s Leggings are sold at Amazon.com for $48.00 - $58.00 and are described as: “ultimate fashion statement to express your style”.

Hindus have protested and contacted Amazon.com many times in the past over what they felt was trivialization of Hindu deities on various products sold on its website and had been mostly successful in persuading the company to remove those.Distinguished Hindu statesman Rajan Zed, in a statement in Nevada today, said that Lord Hanuman was greatly revered in Hinduism and was meant to be worshipped in temples or home shrines and not to adorn one’s legs. Inappropriate usage of Hindu deities or concepts for commercial or other agenda was not okay as it hurt the faithful.

Zed, who is President of Universal Society of Hinduism, also urged Amazon.com President Jeffrey P. Bezos to offer a formal apology, besides withdrawing Lord Hanuman leggings, as this was not the first time for the company to offer such products which were deemed offensive by Hindu devotees.Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed noted.

Zed further said that such trivialization of Hindu deities was disturbing to the Hindus world over. Hindus were for free artistic expression and speech as much as anybody else if not more. But faith was something sacred and attempts at trivializing it hurt the devotees, Zed added.Rajan Zed suggested that Amazon.com and other companies should send their senior executives for training in religious and cultural sensitivity so that they had an understanding of the feelings of customers and communities when introducing new products or launching advertising campaigns.

Lord Hanuman is known for incredible strength and was a perfect grammarian. There are about three million Hindus in USA.Amazon.com, Inc., a Fortune 500 company founded in 1994, and headquartered in Seattle (USA), claims to offer earth's biggest selection.