FabIndia withdraws 'Jashn-e-Riwaaz' Diwali promo after #BoycottFabindia trends online

Clothing brand FabIndia has removed a tweet promoting their new collection for Diwali after being heavily trolled on social media. The brand was accused of "defacing" the Hindu festival by naming its festive collection as Jashn-e-Riwaaz.

Many slammed FabIndia for unnecessarily uplifting secularism and Muslim ideologies in a Hindu festival, saying it hurt their religious sentiments.

The tweet, which went viral on Monday, said: "As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture".

BJP Yuva Morcha President Tejasvi Surya was among those who slammed the ethnic wear brand.

"Deepavali is not Jash-e-Riwaaz. This deliberate attempt of abrahamisation of Hindu festivals, depicting models without traditional Hindu attires, must be called out. And brands like @fabindiaNews must face economic cost for such deliberate misadventures," he said in a tweet.

Deepavali is not Jash-e-Riwaaz.

This deliberate attempt of abrahamisation of Hindu festivals, depicting models without traditional Hindu attires, must be called out.

And brands like @FabindiaNews must face economic costs for such deliberate misadventures. https://t.co/uCmEBpGqsc

— Tejasvi Surya (@Tejasvi_Surya) October 18, 2021

Author Shefali Vaidya slammed FabIndia for 'de-Hinduising' festivals.

"Wow @FabindiaNews great job at de-Hinduising Deepawali! Call it a 'festival of love and light', title the collection 'Jashn-e-Riwaaz', take Bindis off foreheads of models but expect Hindus to buy your overpriced, mass-produced products in the name of 'homage to Indian culture'!" she tweeted.

Wow @FabindiaNews great job at de-Hinduising Deepawali! Call it a ‘festival of love and light’, title the collection ‘Jashn-e-Riwaaz’, take Bindis off foreheads of models but expect Hindus to buy your overpriced, mass produced products in the name of ‘homage to Indian culture’! https://t.co/S47g1ArUbB

— Shefali Vaidya. (@ShefVaidya) October 18, 2021

Soon hashtag #BoycottFabindia began trending.

Deepavali is not Jash-e-Riwaaz...Period!!!
Seems like Fab India has done this deliberately to hurt Hindu Sentiment. #BoycottFabIndia pic.twitter.com/oczgyUlmIF

— Rajkumar MLA (@rajkumarmla1) October 18, 2021

#BoycottFabIndia @FabindiaNews

Every RT is knock on the door, make it count pic.twitter.com/i86ZMQnIuq

— Kreately.in (@KreatelyMedia) October 18, 2021

Its simply "Deepawali", why to bring this p-secular shit of "Jashn-E-Riwaaz" in H'ind'u festival.#BoycottFabIndia pic.twitter.com/gdGd1oMtxy

— Avinash Srivastava (@go4avinash) October 18, 2021

The FabIndia’s tweet is now deleted after the backlash.

Last October, popular jewellery brand Tanishq faced massive social media trolling over an ad featuring an interfaith baby shower, forcing it to take down the ad.

FabIndia was founded in 1960 by John Bissell and started out as a firm exporting home furnishings.

(Photo Credit: www.fabindia.com)