New Delhi:The Information and Broadcasting Ministry on Monday ruled that condom advertisements be telecast on television channels only between 10 pm and 6 am "to avoid exposure of such material to children"''All TV channels are hereby advised not to telecast the advertisements of condoms which are for a particular age group and could be indecent or inappropriate for viewing by children.
Therefore, such advertisements may be telecast between 10 pm and 6 am to avoid exposure of such material to children and to ensure strict adherence to the provisions contained in the Cable television network rules, 1994. Any failure will attract action as per the provisions of the rules,''the Ministry said in a notification.
Pointing out that it had been brought to its notice that some channels carry such advertisements which are alleged to be indecent, especially for children, the Ministry said, ''in this connection, attention of TV channels is invited to Rule 7(7) of the Cable television Network Rules, 1994 which specifically states that "no advertisement that endangers the safety of children or create in them any interest in unhealthy practices or shows them begging or in an indecent or in an undignified manner shall not be carried in the cable services" and Rule 7(8) of the Cable Television Network Rules , 1994 which specifically states that "indecent, vulgar, suggestive, repulsive, or offensive themes or treatment shall be avoided in all advertisements.'' (UNI)