New Delhi: In a bid to interact with his million of fans globally, IPL franchise Royal Challengers Bangalore (RCB) batting superstar and South Africa skipper AB de Villiers has launched a personalised fan engagement app. Partnering with an American based tech company- FanHero, De Villiers is the first South African sportsman to develop a personalised fan engagement app, that will allow him to interact on a deeper level with his global fan following.
Talking about the app, Mr 360 degree said, "I have been looking for a way to engage on a more authentic level with my fans across the world and I believe that my app – AB 17 - would be the perfect way to do so.It will be my life in a bundle, something that I haven't been able to get across on traditional social media.
" Further speaking on the motive behind developing such app, de Villiers said, "The idea is to give the fans an idea of what it’s like to be an international cricketer playing the whole year round, and what it takes to get there.
The app is an electronic open book and I hope fans will truly appreciate, the insights I share with them, from off and on the field and on and off season." Johan van Wyk, Director of FanHero South Africa said, "AB de Villiers is a superstar both on the field and online.
He is one of Africa's biggest sporting brands and represents everything we were looking for in terms of a partnership.As a company, we do not look to partner with just anyone, but AB ticked all the boxes." (UNI)
