Mumbai: Amazon on Thursday announced the availability of India’s first celebrity voice feature on Alexa with the legendary icon of Indian cinema Amitabh Bachchan.
According to a statement, Indian customers can choose to add Amitabh Bachchan’s voice to their Alexa experience on Echo devices or by pressing the mic icon on the Amazon shopping app (Android only).
“Working with Amazon to introduce my voice on Alexa was a new experience in bringing together the magic of voice technology and artistic creativity. I am excited that my well-wishers can now interact with me via this new medium, and I am looking forward to hearing how they feel about this,” the statement quoted Amitabh Bachchan as saying.
Puneesh Kumar, Country Leader for Alexa, Amazon India, said, ''At Amazon & Alexa, we consistently innovate on behalf of our customers and building the Amitabh Bachchan celebrity voice experience with one of India’s most iconic voices has been a labor of love. Creating the world’s first bi-lingual celebrity voice required us to invent & re-invent across almost every element of speech science – wake word, speech recognition, neural text-to-speech and more.'' (UNI)