Now, Amazon Alexa gets Amitabh Bachchan’s voice in India

Mumbai: Amazon on Thursday announced the availability of India’s first celebrity voice feature on Alexa with the legendary icon of Indian cinema Amitabh Bachchan.

According to a statement, Indian customers can choose to add Amitabh Bachchan’s voice to their Alexa experience on Echo devices or by pressing the mic icon on the Amazon shopping app (Android only).

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“Working with Amazon to introduce my voice on Alexa was a new experience in bringing together the magic of voice technology and artistic creativity. I am excited that my well-wishers can now interact with me via this new medium, and I am looking forward to hearing how they feel about this,” the statement quoted Amitabh Bachchan as saying.

Puneesh Kumar, Country Leader for Alexa, Amazon India, said, ''At Amazon & Alexa, we consistently innovate on behalf of our customers and building the Amitabh Bachchan celebrity voice experience with one of India’s most iconic voices has been a labor of love. Creating the world’s first bi-lingual celebrity voice required us to invent & re-invent across almost every element of speech science – wake word, speech recognition, neural text-to-speech and more.'' (UNI)