Online sales may surpass Rs 30,000 Cr this festive season

New Delhi: Online sales may touch Rs 30,000 crore as against Rs 22,000 crore last year on the occasion of Diwali, this year, a survey by industry body ASSOCHAM said.Consumers are increasingly opting for online shopping preferably mobile phones, electronic gadgets, consumer durables, apparel, home appliances and gift articles on the occasion of Diwali, survey said.

The survey conducted in 10 cities-Delhi-NCR, Mumbai, Ahmedabad, Chennai, Kolkata, Hyderabad, Chennai, Bangalore, Chandigarh and Dehradun revealed that online shopping industry in India is fast catching on, not just in the larger metros but also in the tier II and tier III cities.

The respondents included 350 professionals, officers and executives across various industry sectors including manufacturing, real estate, automobile, healthcare, retail, hospitality etc.As per the ASSOCHAM findings, Delhi, Mumbai and Bengaluru lead in terms of the sales, but there is also a huge surge of interest from tier II and Tier III cities.