Durga Pooja effect : A surge in the online shopping in north east

Agartala: Steady growth of online shopping has affected spot shopping during the festive season in Tripura severely.The lucrative options of equal monthly installments, cash on delivery and free shipping across all destinations of the state have increased online shopping, said custom officials here today. According to report, as many as 25 courier agencies and Indian Post have been flooded with a huge consignment of online orders for past seven days.

Even Agartala has been witnessing late night delivery of orders.According to Associated Chambers of Commerce of India (ASSOCHAM) analysis, products worth Rs 25,000 crore will be sold this festive season across India. With the increase in better infrastructure in terms of logistics, broadband and Internet-ready devices the sales will go up not only in metros but in tier II and III cities as well. Google Trends shows that the search for 'Online Shopping' has increased to multiple in Tripura, Sikkim, Mizoram, Meghalaya, Andaman and Nicobar Islands in the past seven days.

Further Google Trends shows that under related query search for online shopping sale has increased by 250 per cent whereas the search for ShopClues Offer after the launch of its 'Lowest Price Online Challenge' has increased business by 80 per cent while Snapdeal stands tall at 300 per cent plus in this region. With festive mood gripping the nation and the mad rush to the get best deal during the festive sales customers are making the best use of this across regions. Offers like Itne Kum Mein from ShopClues, The Great Indian Festival from Amazon, The Big Billion Days from Flipkart and Unbox Diwali Sale from Snapdeal is certainly gaining popularity and customers are trying to make the best use of this for their festive season shopping.

Adding to the exclusive privileges and financial benefits being offered by portals like ShopClues, Flipkart, Amazon and Snapdeal the online marketplace has also backed the entire sale by offering additional discounts through its strategic partnership with various banks ICICI Bank, Standard Chartered, American Express, HDFC etc. (UNI)