Kolkata:As football fever grips the country with the Hero Indian Super League Season 6, starting on October 20 with a clash between two-time champions ATK and Kerala Blasters, owner of the former team Sourav Ganguly on Thursday said ATK was not just a team, but a state, where the passionate fans were regularly and thoroughly updated about all the recent happenings and events, of the game.
The former Indian skipper, who is fondly called 'Dada' of Bengal, said, ''Eikhane Dada ami na, ATK'' (Sourav Ganguly is not the Dada, but ATK as a team is). Reinventing their game, ATK has roped in their Season 1 winning coach, Antonio Lopez Habas, who got them their maiden title and stars like Pritam Kotal and Roy Krishna, who were sure to help them clinch the trophy for a record third time.
All these new inclusions give the team a new vibrant feel, which was captured in the new Star Sports campaign.The TVC is part of Star Sports' larger campaign 'TrueLove,' which is all about celebrating the fans' love for the beautiful game of football.
In the new TVC, former Indian captain and owner of ATK, Ganguly expresses how Season 6 of Hero Indian Super League will have two new teams - Hyderabad FC and Odisha FC. Currently, ATK is at par with Chennaiyin FC, as both the teams have won two titles each till date, thus giving the Kolkata-based team, a chance to create history by winning the third title. (UNI)