Mumbai: Giving cricket fans a new reason to enjoy the game, Disney+ Hotstar VIP on Wednesday launched a multilingual anthem ‘India Ki Vibe Alag Hai’, ahead of the IPL 2021.
Kick-starting the tournament this year with the uproar that brings the diverse cultures of India together, the league will once again see fans cheering for their favourite teams.
Capturing this inter-city rivalry and friendly banter, the anthem symbolises the many emotions of cricket fans - pride, heartbreak, happiness and celebration.
Developed by one of India’s most loved and electrifying musicians, Nucleya, the upbeat anthem has the flavour of eight Indian languages. It is sung by eight uber cool rappers - Dee MC, RAK, J19 Squad, Satyum, Vithika Sheru, Maharya, Gubbi, and Rawal, each representing their beloved city while displaying its unique local quirk.
Understanding that dance is integral to how Indians express themselves, the video does justice to each team’s vibe by headlining a signature hook step to commemorate big moments from the matches.
The video has been shot across eight team cities and the anthem captures the fun yet the competitive spirit of fans that is synonymous with the league. So whether it’s Delhi dancing to Shikhar Dhawan’s ‘Gabru step’, or Mumbai taking on ‘arm rotations’ to represent Keiron Pollard’s victorious moves - there is a dance to celebrate every high point of this tournament.
Fans can join in the ‘cradle move’ with Punjab’s super player Gayle, and Chennai can rejoice with Bravo’s ‘Champion dance’, Jofra Archer’s iconic ‘call me maybe’ dance is going to sweep away Rajasthan.
Picking up the pace, Hyderabad will now be able to celebrate with Rashid Khan’s ‘finger rotation’ movement, Kolkata’s iconic ‘Arm Thrusting’ with Andre Russell and Bengaluru ‘blowing a kiss’ like Virat; fans across the country will not be able to resist dancing to the tune of this electrifying anthem while cheering for their favourite teams.
“For many years, the Indian Premier League has brought excitement and happiness to millions of Indians. The passion with which they support their teams in moments of victory or loss is simply amazing. This anthem is an ode to that very love and competitive spirit,” said musician Nucleya about the anthem.
“‘India Ki Vibe Alag Hai’ captures the quirks of each city but showcases the shared love of cricket among all fans. This is the first time that I have created an anthem in eight languages and worked so closely with talent from different cultural backgrounds. This year, Vivo IPL 2021 is going to have a hatke vibe with an all-around entertainment experience,” he added.
Starting April 9, all LIVE matches of Vivo IPL 2021 will be exclusively available to new and existing subscribers of Disney+ Hotstar VIP and Disney+ Hotstar Premium.
Fans will be able to enjoy commentary in eight languages - English, Hindi, Tamil, Telugu, Kannada, Bangla, Malayalam and an exclusive feed-in Marathi. (UNI)
