Chennai: Eurogrip Tyres, India’s leading 2, 3-wheeler and off-highway tyre brand, has signed up legendary cricketer M S Dhoni as its brand ambassador.
Known for his dependability, performance and passion for riding, M S Dhoni’s values resonate with Eurogrip Tyres’ vision of empowering riders with control and confidence on every journey.
Eurogrip Tyres and M S Dhoni come together and embark on a new journey, MSD will be endorsing Brand Eurogrip and the entire range of products in the portfolio, a company release said here today.
Sharing his thoughts, M S Dhoni, said, “Being associated with a brand like Eurogrip is truly exciting as this is a category that is very close to my heart. My love for motorcycles and riding began long before my cricketing journey, and over the years, I have had the chance to ride a variety of bikes – from timeless classics to top-of-the-line superbikes. Choosing the right tyres is essential for a safe and enjoyable ride and Eurogrip Tyres’ expertise in this domain stands out. I am looking forward to this exciting journey with Eurogrip.”
“We are delighted to welcome M S Dhoni, a personality who truly embodies Eurogrip Tyres’ core values of reliability and performance,” said P Madhavan, EVP, Marketing and Sales, TVS Srichakra Ltd.
“MSD perfectly complements our commitment to delivering innovative tyre solutions for the new age riders. This collaboration is a milestone in our brand journey, as we continue to offer world-class products and elevate riding experiences across diverse segments”.