Facebook & ICC partner to bring exclusive content from WTC final

New Delhi: Social media giant Facebook and International Cricket Council (ICC) have partnered to bring exclusive content for the fans from the World Test Championship final between India and New Zealand, to be played in Southampton from June 18 to 22.

The cricket fans will be able to view engaging match recaps, in-play key moments and other match and exclusive video-on-demand content from ICC on Facebook Watch.

As the digital content partner for the ICC in the region, Facebook will continue to cater to the Indian Subcontinent's love for cricket, connecting millions of fans with their favourite match moments and sports icons.

The engaging content format for this Test match will fuel the passion for the sport within the community by opening avenues for conversations and discussions, as well as providing fans the ability to share their favourite match moments with friends and family. The exclusive video-on-demand content will feature on ICC's Facebook page.

''Our continuous endeavour is to bring people together on our platforms, to ignite conversations and build connections. Through our partnership with the ICC, we are focused on bringing the best-in-class and premium action to cricket fans across the Subcontinent, on Facebook Watch,'' said Manish Chopra, Director and Head of Partnerships, Facebook India.

Facebook Watch is built with the belief that watching video can help people to connect with each other more deeply.

According to Facebook, it is constantly working towards building and enabling video experiences that connect people and cricket is an integral part of building the social viewing experience on the platform and bringing the community together.

''Our record-breaking growth in digital consumption across marquee ICC events in the recent past demonstrates the continued power of cricket to connect and engage more deeply with diverse audiences around the world. This partnership with Facebook for the inaugural WTC Final will only help deepen that engagement,'' said Anurag Dahiya, Chief Commercial Officer, ICC. (UNI)