JioCinema will present the three-match T20I series in multiple languages
The matches will be aired live on Sports18 – 1, Sports18 – 1 HD & Sports18 Khel as well
Viacom18 today announced the acquisition of exclusive digital rights to India Tour of Ireland 2023 to live-stream the three-match T20I series on JioCinema. The tour, which will also be aired live on Sports18 – 1, Sports18 – 1 HD, and Sports18 Khel will see the Jasprit Bumrah-led Indian team play three T20Is played on August 18, 20, and 23 at Malahide Cricket Club, Dublin.
The ongoing India tour of West Indies 2023 on JioCinema surpassed TV as a platform for
engagement, viewership, and concurrency. The two-Test series registered a peak concurrency
of over 2.2mn on JioCinema, much higher than the World Test Championship Final match
between India vs Australia. More than 7 Cr viewers have witnessed the action from the all format tour of the Caribbean on JioCinema.
“Driven by the relentless rise of viewers in embracing the convenience of access and
personalisation to watch their favourite sports, our endeavour is to build a robust multi-sport
proposition. Offering the best of India international cricket with the India tour of Ireland is
our effort in the same direction,” said Viacom18 Sports Head of Strategy, Partnerships &
Acquisitions Hursh Shrivastava. “The three-match T20I series has a lot of significance for
the Indian cricket fans as it marks the return of India’s bowling spearhead Jasprit Bumrah and
gives a peek into the next generation of Indian cricket talent.”
To enhance the live-viewing experience, JioCinema will present the series in multiple
languages, including popular ones like Punjabi and Bhojpuri, and continue to offer its popular
predict and win fan engagement contest Jeeto Dhan Dhana Dhan.
Introduced first during the 2023 TATA IPL, Jeeto Dhan Dhana Dhan was a runaway success
as tens of thousands won exciting prizes including over 60 contestants driving away a
premium hatchback. The contest also brought out stirring stories of how winning the car
changed fortunes for many from India’s heartlands.
India will take on Ireland in the first T20I on August 18 and the coverage will start 7:15 PM
onwards on JioCinema, Sports18 – 1, Sports18 – 1 HD and Sports18 Khel.Viewers can continue to watch their preferred sports by downloading JioCinema (IOS & Android). For the latest updates, news, scores and videos fans can follow Sports 18 on facebook, Instagram, Twitter.