Kolkata: Kolkata Knight Riders (KKR) have just turned up the excitement for fans with the launch of their updated Knight Club Plus App, which they did in style.
Usha Uthup, the iconic singer and KKR's biggest fan adds her magical touch to the campaign with an exclusive track, bringing her timeless charm, sparkling persona and powerful vocals to the forefront.
The Knight Club Plus App was unveiled at the electrifying Knights Unplugged event in Kolkata. Usha Uthup's enthralling performance left the audience spellbound, setting the perfect tone for the launch of this exciting new addition to the KKR ecosystem.
The Knight Club Plus App promises to be every KKR fan's ultimate companion, offering a plethora of exclusive features and content.
From behind-the-scenes interviews to short clips, highlights, and a deep dive into stats and player profiles, the app ensures that fans stay connected with their favourite team like never before. Interactive games add an extra layer of excitement, promising hours of entertainment for KKR fans of all ages.
Furthermore, fans can also join the Knight Club Plus App loyalty program, unlocking a world of exclusive rewards and privileges. With everything KKR under the mega app, the Knight Club Plus App is set to revolutionize how fans experience cricket and support their favourite team, a KKR media release on Tuesday said.
The legendary Usha Uthup, featured in the Knight Club Plus App campaign, said, "As a die-hard fan of Kolkata Knight Riders, being a part of the Knight Club Plus App launch has been an absolute honour and joy for me. 'USHA SE POOCHA' was not just a campaign, but a heartfelt expression of my love and passion for KKR as a fan myself. I am happy to see the app provide fans with all the information they need at a single destination and celebrate the spirit of cricket with the Knight Club Plus App!"
"We are thrilled to introduce the Knight Club Plus App to our fans, said Binda Dey, Chef marketing Officer of Kolkata Knight Riders.
"With this app, we aim to create a vibrant community where fans can engage with KKR like never before. And having Usha Uthup, our biggest fan, be a part of this launch adds an extra layer of excitement. We can't wait for fans to dive in and experience the magic of KKR like never before," Dey added.
