Mumbai: ZEE Entertainment and Disney Star have entered into a strategic licensing agreement by way of which Disney Star will license the television broadcasting rights of the International Cricket Council’s (ICC) Men’s and Under 19 (U-19) global events for a period of four years to ZEE.
Disney Star will continue to be the exclusive home for streaming of all ICC tournaments through its digital platform - Disney+ Hotstar, a statement from the company said on Tuesday.
ICC has in-principle approved the arrangement.
The association enables ZEE to be the exclusive television rights holder of ICC men’s events, including the coveted ICC Men’s T20 World Cup (2024, 2026), ICC Men’s Champions Trophy (2025), and the ICC Men’s Cricket World Cup (2027) along with key ICC U-19 events.
Punit Goenka, MD and CEO, ZEE Entertainment Enterprises Ltd, said: "This is a first-of-its-kind partnership in the Indian media and entertainment landscape, and this association with Disney Star reflects our sharp, strategic vision for the sports business in India.
"As a one-stop television destination for ICC men’s cricket events until 2027, ZEE will leverage the strength of its network to offer a compelling experience for its viewers and a great return on investment for its advertisers.
"Long-term profitability and value-generation continue to be our areas of focus across the business, and we will always evaluate all the necessary steps that will enable us to make sports a compelling value proposition for the Company. We look forward to working with ICC and Disney Star, to enable this strategic offering for our television viewers in India." (UNI)
