A breast cancer awareness campaign by cricketer and cancer survivor Yuvraj Singh's non-profit organisation is being trolled online for using the word "oranges" to refer to breasts.
"Check your oranges once a month," says one of the creatives of the ad by YouWeCan Foundation.The poster shows a young woman standing in a bus, holding two oranges, while an elderly seated nearby is seen holding a crate of oranges.
A social media user shared a photo of the ad pasted inside a Delhi Metro coach, slamming Yuvraj Singh's organization as well as Delhi Metro for being the ‘most tone deaf advertisement’.
"How will a country raise breast cancer awareness if we can’t even call breasts what they are. Saw this at Delhi Metro and like what the hell? Check your oranges? Who makes these campaigns, who approves them? Are we governed by such dumb people that they let this poster become public?" said the user with the handle name Confusedicius.
The foundation had recently launched the advertising campaign 'Your Health is in Your Hands', aiming to create awareness among women about the need for regular self-breast-examination for early-stage detection of breast cancer.