VIDEO: Slaps, Punches Fly At Mumbai’s BKC Store As Apple iPhone 17 Hits Shelves

Mumbai's Bandra Kurla Complex (BKC) Apple Store witnessed chaos on Friday morning as eager customers rushed to buy the newly launched iPhone 17. Apple’s iPhone 17 series went on sale in India from Friday, drawing massive crowds to its outlets.

Hundreds of people had gathered outside the store since early morning, and the situation turned tense when pushing and shoving began in the queues. A video shared by news agency PTI showed people slapping, punching, and fighting as security personnel rushed in to control the crowd. One man in a red shirt was dragged away by guards. Thankfully, no injuries were reported.

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VIDEO | iPhone 17 series launch: A scuffle broke out among a few people amid the rush outside the Apple Store at BKC Jio Centre, Mumbai, prompting security personnel to intervene.

Large crowds had gathered as people waited eagerly for the iPhone 17 pre-booking.#iPhone17… pic.twitter.com/cskTiCB7yi

— Press Trust of India (@PTI_News) September 19, 2025 >

Shoppers Blame Poor Security

Some customers alleged that weak security arrangements led to the scuffle. Mohan Yadav, who had traveled from Ahmedabad and had been waiting since 5 am, told ANI:

"I have been waiting since the morning. Have been standing in a queue... but the security here has no responsibility. People are breaking lines. Those standing behind don't get the chance to buy the product due to a lack of responsibility among the security officials."

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#WATCH | Mumbai | A customer from Ahmedabad, Manoj says, "I come from Ahmedabad every time... I have been waiting since 5 AM..." https://t.co/mqGcKzpl6t pic.twitter.com/cd2E1P4fbr

— ANI (@ANI) September 19, 2025 >

Similar Scenes in Other Cities

The rush was not limited to Mumbai. Long queues were also reported outside Apple's Select Citywalk Mall outlet in New Delhi and at the Apple Store in Bengaluru.