Young Bollywood star Ayushmann Khurrana’s equity is soaring after delivering a 100 crore blockbuster with Dream Girl 2! Now, he has bagged his first film with Karan Johar’s Dharma Productions! The yet untitled film is also being produced by Guneet Monga’s Sikhya Entertainment. Riding on the success wave, Ayushmann has also signed 10 new, big brands to his portfolio!
Ayushmann’s brand portfolio has a mix of top Indian legacy brands, international fashion & luxury giants. Ayushmann, who is known for his pristine, spotless equity, is the first choice for brands who are looking for the most trustworthy name from the Hindi film industry.
When contacted to speak about his diverse portfolio that echoes how the nation trusts Ayushmann to always pick the right films and endorse the right companies, he says, “When it comes to my brand endorsement portfolio, the goal is to always keep it diverse and disruptive, like my choice in films.”
He adds, “I love partnering with brands that deliver their vision & purpose simply yet effectively. For me, getting to know the brand’s proposition & promise is a learning & insightful experience that leads to a deeper understanding of the why, behind the who & what.”
Ayushmann says, “I am thankful that my brands feel that I can connect to the youth of India today and tell them an engaging, compelling story through these ads. Like they say, marketing is not about the stuff that you make, but the stories you tell. And at heart, I am a story teller.”