While a lot of original content Hindi films have been failing to give the much needed opening ever since pandemic, Kartik Aaryan's upcoming film, Bhool Bhulaiyaa 2 is the one that the industry has their hopes pegged on as its advance booking seem to be going super strong or more like, the best since pandemic till now.
Ever since the teaser of the film came, fans across India were seen whistling at Kartik's grand entry. Further came a buzz creating trailer and the film's title track which saw the masses catching onto Kartik's ZigZag step like a viral sensation. From chartbuster songs to a spine tickling trailer, Kartik's film seems to be the biggest rage amongst the audience. He had the audience roaring in excitement from Delhi to Lucknow to Ahmedabad as he left no stone unturned to promote his family entertainer. So it will come as no surprise if the star takes one of the biggest advances and openings in Bollywood since pandemic.
This film holds huge importance for the industry as something had to open well to put the minds at rest and the various theories for original Hindi content not doing well as Ranveer Singh also failed to do with his latest release, Jayeshbhai Jordaar. This film is going to do that as advances are pretty good outside the bigger multiplexes which ensures a good crowd on the day of release as it has also adopted the regular pricing strategy instead of hiked ticket prices.
The advance of Bhool Bhulayaa 2 was about 1.75 crore net on Tuesday evening of which 50% will be for the first day. The film had almost 28k tickets at the national chains (PVR, INOX, Cinepolis) for Friday on Tuesday night and this should cross the 1 lakh mark by Thursday night. The win of Bhool Bhulaiyaa 2 will depend on what happens over the weekend and after but for the industry the first day itself will be a victory and a huge lift to the drying morale.