Shah Rukh Khan roped in by gaming platform A23

Mumbai: India's premier online skill gaming company Head Digital Works said it has roped in Bollywood superstar Shah Rukh Khan as its brand ambassador for its online multi-gaming platform - A23 (www.a23.com).

The Baadshah of Bollywood will feature in A23's 'Chalo Saath Khele' campaign along with a first of its kind responsible gaming campaign, which showcases A23's all-new multi-gaming platform which includes various games of skill such as rummy, fantasy sports, carom, and pool, with more to come.

Welcoming Shah Rukh, Deepak Gullapalli, Founder & CEO, Head Digital Works, said, “... We truly believe that Shah Rukh Khan represents what our platform stands for both in terms of our brand and our players ? self-made champions who display a high degree of professionalism and skill in their game. "...The Chalo Saath Khele campaign brings to life the narrative of various types of gamers on A23 through the magic of Shah Rukh Khan that promises to enthrall fans of King Khan and make A23 a household name in India.”

As part of this campaign, A23 aims to take a stand in the industry to share the message of playing responsibly and indulging in safe online gaming practices for users across all online gaming platforms.

Shah Rukh said he was delighted to represent A23 and "also be a part of India's first of its kind online gaming campaign that pro-actively initiates the messaging of responsible gaming... Just like any other form of entertainment, I would urge all online gamers to indulge at their leisure, but responsibly”. (UNI)