Ever since the Pandemic took over the world, movie proceedings came to a standstill situation until the OTT burst onto the scene at the perfect time with good pieces of content. Amazon Prime Video was one such platform which has emerged as a big player in the OTT industry.
Amazon Prime Video was already a formidable name in bringing Hindi content to forefront but the pandemic became a game changer and Amazon Prime Video rose up to challenge and took the opportunity to tap into the Malayalam cinema space and brought movies like Drishyam 2, Joji and C U Soon to people’s home.
What would normally have been 3 movies from the Mollywood, doing well just in Kerala they ended up becoming national hits and well known names after coming to Amazon’s streaming services. Amazon understood what is good content and capitalised on the situation and struck deals which saw such highly rated movies delivered right to people’s home, with the platform ensuring a very promising reach to the farthest corners possible.
Gajraj Rao took to his social media after watching Joji and picked a bone with makers and cast, saying that it’s not fair how they’re cultivating original stories and making actually good cinema! Even Yami Gautam expressed her views on social media saying that she enjoyed watching the film.
Drishyam 2 is the sequel of the highly acclaimed Drishyam movie which was also made in Hindi after the original movie’s success. The thriller film follows the life of a man named Georgekutty and his family where the former makes sure to go to any length to protect his family. The movie was loved by the fans and critic and it was a great decision on part of Amazon to strike a deal with such a blockbuster.
Joji a crime drama thriller was again a winner for Amazon, the highly anticipated movie was high on content and purely content driven film and the fans went ballistic after the movie made it’s debut on the streaming platform. This in turn demonstrated how the platform was smart and understood it’s audiences requirement as well as recognised good piece of content.
C U Soon a computer screen genre film is another name in this list of great malayalam movies which was capatalised on by Amazon. Bringing forth a new and untested concept out is always risky but Amazon backed themselves to deliver another big hit and with this film they hit the right chord as the move proved to benefit both parties involved.
If winning over the critics and audiences was not a big achievement in itself the movie also got a shoutout from award winning seasoned actors like Gajraj Rao, Prithviraj Sukumaran and Radhika Sarathkumar amongst many more. The movie was also praised by Indian cricketer Ravichandran Ashwin and National critic like Anupama Chopra.
Amazon Prime Video certainly understands the audience and has been doing great in other regions as well like Tamil, Telugu, Kannad industries respectively and recently they had a major hit in Marathi language movie as well.