YRF crosses 1 mn follower mark on Twitter

Mumbai: Yashraj films have become the first Indian production house to hit 1 million followers on its official Twitter account, officials at Yashraj films said.Officials said that what’s earned them this many followers is elements like embracing many firsts on the platform to posting contextual tweets that get featured in a mainstream news publication to breaking film related announcements, targeting fans and fan clubs with engaging content leading to occasional Twitter trends to following relevant people and cross-promoting their official handle across their robust digital network.

Talking about the achievement by Yashraj films, Anand Gurnani, Vice President – Digital, Yash Raj Films Pvt.Ltd.said, “It’s a hashtag generation – most of who hashtag #justabouteverything.
Message content significantly impacts follower growth and that’s what we focus on.It’s the power of conversational marketing – be there or feel left out.

We’re absolutely humbled by the support of 1 million plus followers and there’s a long way to go.” Pratiksha Rao, Head - Media Partnerships Southeast Asia, Twitter, said, "Twitter is where news break and fans flock to connect with their favourite entertainers.

Yash Raj Films has been leading the way in the entertainment industry in terms of innovation and experimenting with interesting and bold real time content on Twitter to delight their audience and Bollywood fans globally.

We are excited to see their growth on the platform and to continue collaborating with one of the most iconic film institutions in the country." Yashraj officials said that with an impressive lineup of films announced like ‘Befikre’E (releasing on December 9), ‘Meri Pyaari Bindu’ (2017), ‘Tiger Zinda Hai’ (2017) and ‘Thugs of Hindostan’ (2018), there’s only more to watch out for.