Mumbai:The Indian Super League (ISL) 2019-20, the top tier league of the country, echoed the dawn of a new age in Indian football, with a record 51 per cent growth in viewership.
The tournament opener between footballing powerhouses Kerala Blasters FC and ATK on October 20 saw viewership double compared to the previous season.
At the end of the season, the league recorded a 51 per cent jump in viewership among the urban affluent sports savvy audience of M15+AB Urban as per BARC's latest report.ATK clinched their third title, the highest by any team so far in the ISL, after beating Chennaiyin FC 3-1 in the final at the Jawaharlal Stadium in Fatorda, Goa on March 14.With a cumulative reach of 168 million and 261 million impressions for the 2019-20 edition, ISL has been at the heart of a memorable revolution in Indian football.(UNI)