New Delhi: L’Oreal Paris has announced actor Aditi Rao Hydari; captain of the Indian women’s national cricket team Mithali Raj; and dancer Shakti Mohan as the brand’s latest ambassadors in India.
Aditi, Mithali and Shakti brings alive L’Oreal Paris’ ambition of empowered beauty, encouraging women to embrace their uniqueness and celebrate their self-worth.
Aditi Rao Hydari, shares, “It is an honour to represent L’Oreal Paris, a brand that celebrates beauty in all forms and is loved the world over. I look forward to creating campaigns with L’Oreal Paris that remind women that they’re all worth it.”
“I started playing cricket when I was nine. We are not born different but the paths we choose make us so. The life I’ve created on this path made me who I am and I’m worth it. I am excited to collaborate with L’Oreal Paris and spread the message of beauty and inclusivity. Women must be encouraged to see beauty in their uniqueness,” says Mithali Raj.
Shakti Mohan, shared, “As someone who has worn multiple hats across my career I relate to the diversity of colour and offerings L’Oreal Paris brings. I’m keen to work with L’Oreal and spread the message of being beautiful in our own individual being.”
Pau Gruart, L’Oreal Paris spokesperson said, “We are happy to welcome three strong, independent and diverse women to L’Oreal Paris. Aditi, Mithali and Shakti are a source of inspiration to many young women in India; they have challenged the status quo and created a space for themselves beyond conventionality. Our campaign with them truly represents their diversity as well as the uniqueness of real women and what makes them #AShadeApart.”
The three new ambassadors will be seen in the Casting Creme Gloss Campaign, #AShadeApart. The campaign acclaims women for embracing their distinct personalities and aligns to the product offering of diverse shades that set them apart. (UNI)
