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Virender Sehwag’s brand, ‘VS by Sehwag’, bats big on e-commerce to score 5 million customers

Thursday, 19 August 2021 (13:50 IST)
Mumbai: Cricketing legend, Virender Sehwag’s activewear and sportswear brand, ‘VS by Sehwag’, has announced its foray into online and e-commerce, to acquire five million customers by 2026.

The new online store houses the brand’s range of athleisure and cricket equipment products, making it just a click away for millions of Viru fans and fitness enthusiasts across Bharat, to have the products delivered home.

VS, an acronym for Virender Sehwag and also the brand of the same name, was launched in 2020, to offer an affordable line-up in athleisure, while matching or even exceeding the quality and comfort of established global brands. It derives its tenets from the batting maestro’s philosophy and attitude of #uncompromise, thus enabling consumers ‘uncompromise’ on either quality or price and demonstrates that high quality merchandise can be delivered at a fraction of the perceived cost.

Speaking on the launch and online foray of his brand, cricketing icon, Virender Sehwag said, “VS has been conceived to cater to the fitness and sporting needs of millions of young people across India who need the right material, quality, fit and design in athleisure to go about their regimens, but end up compromising either on quality or price, owing to a gap in the segment. It was either a big brand with quality products and too steep a price or a lesser brand at a lower price band, with subnormal quality- in either case shoppers had to compromise on one factor or the other.

This is where ‘VS by Sehwag’ comes into the picture, offering best quality products at honest and best prices.

'We have been able to achieve this by not passing on costs that add no value to the customer, on to the customer. The PAN-India launch of ‘VS by Sehwag’ today, through online channels is a significant milestone in the brand’s journey so far and I am extremely proud and elated to have been closely associated with it, carefully inspecting the design and durability of each product till a piece of fabric or kit did not feel ‘3D ready’ to me.”

Jaimin Gupta, Founder and Managing, Director, M/s Stitched Textiles Pvt Ltd and CEO, Viru Retail Pvt Ltd, said, “I have had the privilege of working closely with Mr Virender Sehwag since the time we came together to develop the brand as we shared similar beliefs and ideas regarding an ideal athleisure brand for Bharat. We have a winner on hand with ‘VS by Sehwag’, from a product perspective and need to deliver this to the nation and hence the foray online on our own platform as well as in partnership with e-commerce platforms. We are on our path to achieving 100 crores in revenue over the next three years.”

Manoj Kumar, Omni-Channel Veteran at VS said, “We are providing Omni-channel shopping experience to our customers to provide them convenience to buy from any channel or location across the country that they prefer. We have developed the framework for a strong Omni- presence in the country to deliver the ‘VS by Sehwag’ proposition to every possible pin code in the country.” (UNI)

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