A controversial Chinese influencer, who teaches women how to marry rich men, reportedly earns 142 million yuan (approximately Rs 163 crore) per year.
According to the South China Morning Post, the influencer Qu Qu whose real name is Le Chuanqu, gained popularity in China as a "love guru" by dishing out dating and financial advice.
She has gone from singer to relationship influencer.
Qu Qu tells women how to make money and succeed in the game of love. She refers to herself as the “McKinsey of relationships” and views relationships and marriage as steps to climb on the social ladder for financial gain.
In her videos, she says: “All relationships are essentially about benefit exchanges. Everything should be used to boost my advantage and empower me.”
A one-on-one consultation during her live-streams costs 1,143 yuan (Rs 13,147), and one of her most popular courses called “Valuable Relationships” costs 3,580 yuan (Rs 41,179). Private counselling packages can cost more than 10,000 yuan (Rs 1,15,040) a month.
To avoid being banned on social media platforms, Qu Qu has even created a unique vocabulary. She refers to being married as “inside the fortress”, money as “rice”, pregnancy as “carrying a ball”.
Last December, she was banned from Weibo for promoting unhealthy relationship views and incorrect values. However, she now continues to use AI techniques to promote her business and direct customers to private channels.
Public opinion on Qu Qu is divided.
One supporter said, “Her approach is understandable. What’s wrong with wanting both love and money? This is a realistic society. Why shouldn’t people strive for better?”
Another user said: “She has profoundly impacted me this year. I’ve learned fundamental concepts like goal orientation and leveraging everything to empower myself. Her insights into recognising a man’s true nature are invaluable. I highly recommend her.”
However, one user said: “She teaches girls to use men as cash cows and encourages competition among women. But she herself earns her living by working hard and relying on her own efforts. Isn’t that hypocritical?”
While another added: “In the competitive world of monetising beauty, the successful ones are just outliers. These wealthy men are not fools. They won’t fall for obvious schemes.”