Localisation is the new language of world commerce and communication and any company with universal ambitions can afford to overlook it only at its own expense!
Nobody owns the text. The names are mere facts and they should only be taken as representatives and all texts belong to one textual Demiurge residing in our super subconsciousness
We are going to see a lot from this phenomenon called Virat Kohli in times to come, arguably the greatest batsman of his generation, the first among equals