Candes ropes in actor Arjun Kapoor as brand ambassador

New Delhi: Home appliances brand Candes roped in actor Arjun Kapoor as its brand ambassador, the company said.

The home appliances brand has named the actor as its brand ambassador with an aim to tap next 500 million Indian consumers who portray preference for innovative products, digital purchase and deeper brand relationship across home and kitchen appliances category, the company said in a statement.

Speaking on the association, Arjun Kapoor said, ''It's my pleasure to collaborate with Candes, which is a leading and renowned brand in the home appliances space. I am confident that the dynamic business strategy that Candes employs will ensure higher brand recall, and eventually create a larger customer base for them.''

Sandeep Agarwal, Co-Founder, Candes, said: ''Having Arjun Kapoor on board with a mammoth fan following will help us reach and tap into our target audience.''(UNI)