Mumbai's Bandra Kurla Complex (BKC) Apple Store witnessed chaos on Friday morning as eager customers rushed to buy the newly launched iPhone 17. Apple’s iPhone 17 series went on sale in India from Friday, drawing massive crowds to its outlets.
Hundreds of people had gathered outside the store since early morning, and the situation turned tense when pushing and shoving began in the queues. A video shared by news agency PTI showed people slapping, punching, and fighting as security personnel rushed in to control the crowd. One man in a red shirt was dragged away by guards. Thankfully, no injuries were reported.
Shoppers Blame Poor Security
Some customers alleged that weak security arrangements led to the scuffle. Mohan Yadav, who had traveled from Ahmedabad and had been waiting since 5 am, told ANI:
"I have been waiting since the morning. Have been standing in a queue... but the security here has no responsibility. People are breaking lines. Those standing behind don't get the chance to buy the product due to a lack of responsibility among the security officials."
Similar Scenes in Other Cities
The rush was not limited to Mumbai. Long queues were also reported outside Apple's Select Citywalk Mall outlet in New Delhi and at the Apple Store in Bengaluru.
