In Hindu tradition, Tulsi Vivah, celebrated on the Dwadashi (12th day) of the Shukla Paksha in Kartik month, is considered a highly auspicious and sacred festival. It marks the symbolic marriage of Lord Vishnu (in the form of Shaligram) and Goddess Tulsi, who is regarded as an incarnation of Goddess Lakshmi. As Lord Vishnu awakens from his yog nidra on this day, any rituals or remedies performed are believed to bring prosperity, happiness, and wealth into the home.
One such popular tradition is tying a “Shubh Potli” (auspicious pouch) at the main entrance of the house during Tulsi Vivah. This pouch is believed to attract wealth and ensure a steady flow of prosperity throughout the year.
The Sacred Prosperity Pouch Ritual
This special pouch, blessed by Goddess Tulsi and Lord Shaligram, is tied to the main door to drive away negativity and invite Goddess Lakshmi’s divine grace.
You should prepare the pouch after completing the Tulsi Vivah rituals or in the evening of the same day. Begin by performing the symbolic wedding of Lord Shaligram and Goddess Tulsi with devotion.
Spread a red cloth, and place the following items on it:
A clean Tulsi root
11 or 21 whole rice grains (Akshat)
A turmeric root
Cowries (shells)
A one-rupee coin
While preparing the pouch, chant “Om Namo Bhagavate Vasudevaya Namah” 108 times with full faith. After placing all items inside, tie the red cloth with a red thread to make a small pouch. Keep it for a while at the feet of Tulsi and Shaligram to seek blessings. ALSO READ: Dev Uthani Ekadashi 2025: Vishnu Puja Timings & Tulsi Vivah Muhurat
Significance of Hanging the Potli at the Main Entrance
Hang this sacred pouch inside your main door, either on the right or left corner, in a discreet spot away from direct view. The main entrance is believed to be the gateway for wealth and energy in the home.
By tying this pouch, the entrance becomes a protective shield that attracts positivity and prosperity while preventing negative energy from entering your home.
Alternative Placements to Attract Wealth
If you prefer not to hang it on the door, you can place the pouch in the following locations:
In your locker, cupboard, or wherever you keep money and valuables — it helps stabilize wealth and control unnecessary expenses.
At your shop or office cash counter — it attracts profit and business growth.